A great example of the world coming together to tackle a problem that could not be solved on a unilateral or bilateral basis, has been the OECD/G20 BEPS Project. BEPS refers to tax planning strategies that exploit gaps and mismatches in tax rules to artificially shift profits to low or no-tax locations where there is little or no economic activity. Although some of the schemes used are illegal, most are not. This is a story that has many sides and inter-connecting parts. It is also an unfinished story, as the work to ensure full implementation of the BEPS measures, will continue for some time to come. In the meantime, new challenges, such as the digitalisation of the economy, are being addressed.
There is a real need to tell this story through a single web platform that brings together not only the resources that policy officials, academics, business or civil society need to follow and understand the OECD/G20 BEPS Project, but that also communicates the need for this initiative and where it fits into the bigger picture of the global financial system in a post-financial crisis world.
To achieve this, the OECD/G20 website (www.oecd.org/tax/beps) required a redesign and upgrade, creating a new audience-centric and dynamic website, including new types of compelling digital web content. The goal was to increase the OECD’s reach and impact, and to tell the BEPS story in varying degrees of detail.
- Discovery – review of existing research and stakeholder requirements
- Develop a proof of concept prototype (Sketch and Invision)
- Develop a fully interactive prototype (Axure) to demonstrate functionality and present new visual design elements
- Design a user interface based on new OECD brand guidelines
- Build the site’s front end using HTML, SASS, JSON, and git repository to work collaboratively with the OECD development team in Paris