Clear. Usable. Beautiful.
Planning, designing and building websites is a great way to earn a living. Doing it as a freelancer is even better. Work is varied and challenging, but never dull!
Over the past 10 years my clients have largely been small to medium digital agencies or independent businesses. The projects we work on together are diverse - from government to ecommerce to social networks. Combining my strengths as an Information Architect, designer and front end developer I am able to bring a unique set of skills to my work...
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Information Architecture
Planning a website
IA starts with understanding. Understanding the business needs of your client as well as the needs of the sites end user. Using desk research, workshops, user scenarios and wireframing we aim to balance these needs. The result is a site blueprint that presents clear, usable, informative content.
Featured Project
Security Industry Authority (SIA)
Addressing the needs of security personnel many of whom had limited knowledge of and access to the internet... read more
Design
Making it beautiful
Design is much more than adding colour to a wireframe. We create a visual language that guides the user through the site using clear visual aids and calls to action. The users experience becomes easy, useful and ultimately enjoyable.
Featured Project
The Casting Collective
Bringing the site inline with new branding while improving and simplifing it's overall layout and navigational structure... read more
Front End Development
The nuts and bolts
(X)HTML, CSS and Javascript are invisible to a sites users. This doesn't mean they can be half heartedly thrown together. Building valid, clean accessible code lowers page weights, aids search engine optimisation and keeps your site open to all users regardless of disability. They also allow the site to be dynamic, aiding your visual language with animated elements and enhancing user experience.
Featured Project
Hackney Community College
Creating an engaging, dynamic design while increasing the interactive nature of the site... read more